Was Star Stable a concept that you created and took to Pixel Tales, or did Pixel Tales pitch an MMORPG horse game to you?įredric: When we founded Star Stable Entertainment AB, one of the first things we did was to acquire the Star Stable IP from the previous owner, a company that is no longer in existence. The studio also was responsible for Barbie Horse Adventures: Riding Camp, which has similarities but is much less ambitious. Now that we are up and running and the players are loving the game, we have plenty of ideas of new things to do in the future.ĭFC: PixelTales has developed Star Stable for you. Had it not been for the insight of the active community, there would be no company. Star Stable Entertainment AB (the company) was founded to produce and market the game Star Stable Online, which was to be based on the IP from the earlier CD-ROM games, but digitally distributed and be multiplayer enabled.ĭFC: Would Star Stable the company exist without the game? By that we mean, was the game a singular opportunity, or were you set on starting a game company no matter what?ĬLICK BRIEF ICON to register to get our latest Complimentary Briefįredric: At the outset, the company´s sole purpose was to develop and launch the Star Stable Online game. Based on that insight, we decided to go for a rebirth of the game in a modern context. We noted that YouTube videos were still being made, we saw CD-ROMs being traded on eBay and Amazon. For those who may not be aware of you, please describe how the firm came about and what was the business plan?įredric: In 2011, we came to realize that there was an active community around a series of four games that were released on DVD in the mid-2000’s. Star Stable Online is played in more than 180 countries and has been localized in 11 languages so far.ĭFC Intelligence went to Star Stable chief executive Fredric Gunnarson to learn how the firm came to develop an MMORPG for horse lovers, as well as springing to the forefront of successful games for female gamers.ĭFC: Star Stable Entertainment is still a relatively new company that got its start in 2011. The game has attracted more than 5 million users worldwide since 2012, a solid majority of which are younger females. Star Stable Online is succeeding as a subscription MMORPG that offers an open world, story-based horse riding experience. Bucking this trend is the privately held Star Stable Entertainment AB, based in Stockholm, Sweden.
Most notably the subscription model has been supplanted by freemium monetization, while game design has moved away from open world exploration to more directed and defined mission activities. The last five years have seen enormous changes for MMORPGs.
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